{"id":840,"date":"2022-11-03T16:14:15","date_gmt":"2022-11-03T15:14:15","guid":{"rendered":"https:\/\/www.tuner.be\/prod\/?p=840"},"modified":"2023-08-23T23:56:00","modified_gmt":"2023-08-23T21:56:00","slug":"3-erreurs-classiques-qui-rendent-une-annonce-radio-indigeste","status":"publish","type":"post","link":"https:\/\/www.tuner.be\/prod\/3-erreurs-classiques-qui-rendent-une-annonce-radio-indigeste\/","title":{"rendered":"3 erreurs classiques qui rendent une annonce radio indigeste"},"content":{"rendered":"\n

Le client est roi, mais .. tout en respectant vos auditeurs. Ne laissez pas le client d\u00e9cider de tout. Il est parfois bon de le guider dans la bonne direction pour augmenter l’efficacit\u00e9 d’un spot radio ou d’une annonce culturelle.<\/p>\n\n\n\n

Voici 3 erreurs courantes que l’on entend encore r\u00e9guli\u00e8rement dans certains spots publicitaires ou annonces culturelles:<\/p>\n\n\n\n

Erreur 1: L’utilisation de “3 fois W” ou “w\u00e9w\u00e9w\u00e9” dans les adresses internet. <\/h2>\n\n\n\n

Citez par exemple “Tuner.be”<\/em> et non plus “www.tuner.be<\/a>“<\/em>. Aujourd’hui, les deux adresses fonctionnent dans tous les navigateurs, et la plupart des utilisateurs savent qu’il faut www devant une adresse internet. Les avantages que vous pouvez communiquer \u00e0 votre client ? Cette omission permet de dynamiser l’annonce et gagner en dur\u00e9e lorsqu’elle est limit\u00e9e.<\/p>\n\n\n\n

Erreur 2: Plusieurs num\u00e9ros de t\u00e9l\u00e9phone<\/h2>\n\n\n\n

Il n’est pas rare qu’un client demande la pr\u00e9sence de ses deux num\u00e9ros fixe et mobile dans son spot publicitaire. S\u00e9lectionnez<\/strong> un seul num\u00e9ro de t\u00e9l\u00e9phone de r\u00e9f\u00e9rence<\/strong> en concertation avec le client, et \u00e9vitez de citer une suite de num\u00e9ros indigestes. Pour la bonne compr\u00e9hension et m\u00e9morisation des auditeurs, il est d’ailleurs pr\u00e9f\u00e9rable de citer deux fois le num\u00e9ro de r\u00e9f\u00e9rence en lieu et place de deux num\u00e9ros diff\u00e9rents. Cela vaut aussi pour les adresses emails ou sites internet dans le cadre de promotion culturelle.
<\/p>\n\n\n\n

Erreur 3: Trop de d\u00e9tails fastidieux et inutiles.<\/h2>\n\n\n\n

A moins de devoir envoyer une lettre par courrier recommand\u00e9, il est inutile de citer le code postal<\/strong> d’une localit\u00e9 ou l’adresse compl\u00e8te <\/strong>d’un lieu connu si celui-ci est proche de votre zone d’\u00e9coute locale ou r\u00e9gionale. Contentez vous de citer l’information importante (exemple: “L’activit\u00e9 aura lieu au centre Sportif  de Perwez” au lieu de “L’activit\u00e9 aura lieu au centre Sportif, 17 rue des Marronniers \u00e0 1360 Perwez”). Malheureusement, cela est souvent le signe que l’annonce est lue sans aucune analyse ou compr\u00e9hension. Dans le cas d’un village ou d’une localit\u00e9 moins connue, n’h\u00e9sitez pas \u00e0 montrer que vous ma\u00eetrisez votre r\u00e9gion en citant la commune de r\u00e9f\u00e9rence concern\u00e9e.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le client est roi, mais .. tout en respectant vos auditeurs. Ne laissez pas le client d\u00e9cider de tout. Il est parfois bon de le guider dans la bonne direction pour augmenter l’efficacit\u00e9 d’un spot radio ou d’une annonce culturelle. Voici 3 erreurs courantes que l’on entend encore r\u00e9guli\u00e8rement dans certains spots publicitaires ou annonces…<\/p>\n","protected":false},"author":1,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,39],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conseils"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0-150x150.png","medium":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0-300x300.png","medium_large":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0-768x768.png","large":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0.png","1536x1536":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0.png","2048x2048":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0.png","audioigniter_cover":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0-560x560.png"},"magazineBlocksPostAuthor":{"name":"Fabien","avatar":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/10\/cropped-tunerprod_icon-150x150.jpg"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Le client est roi, mais .. tout en respectant vos auditeurs. Ne laissez pas le client d\u00e9cider de tout. Il est parfois bon de le guider dans la bonne direction pour augmenter l’efficacit\u00e9 d’un spot radio ou d’une annonce culturelle. Voici 3 erreurs courantes que l’on entend encore r\u00e9guli\u00e8rement dans certains spots publicitaires ou annonces…","magazineBlocksPostCategories":["A la une","Conseils"],"magazine_blocks_featured_image_url":{"full":["https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0.png",1024,1024,false],"medium":["https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0-300x300.png",300,300,true],"thumbnail":["https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/11\/934042_radio-with-a-question-mark-on-red-background-_xl-1024-v1-0-150x150.png",150,150,true]},"magazine_blocks_author":{"display_name":"Fabien","author_link":"https:\/\/www.tuner.be\/prod\/author\/tunerprod\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/www.tuner.be\/prod\/wp-content\/uploads\/2022\/10\/cropped-tunerprod_icon-150x150.jpg","magazine_blocks_category":"A la une<\/a> Conseils<\/a>","yoast_head":"\n3 erreurs classiques qui rendent une annonce radio indigeste | Tuner Production<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tuner.be\/prod\/3-erreurs-classiques-qui-rendent-une-annonce-radio-indigeste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 erreurs classiques qui rendent une annonce radio indigeste | Tuner Production\" \/>\n<meta property=\"og:description\" content=\"Le client est roi, mais .. tout en respectant vos auditeurs. 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